AT&T’s confusing mess of online TV serviceseven has AT&T confused

An AT&T logo seen on the outside of a building. Memperbesar / An AT&T store in Chicago.Getty Images | gambar jet

AT&T recently made the baffling decision to offer twomemisahkan layanan TV streaming dengan nama yang hampir identik dan untuk memberikan dua layanan berbeda melalui satu aplikasi.

Bacaan lebih lanjut

AT&T kills DirecTV Now brand name as TV subscribers leave inberbondong-bondong

Ini jelas berpotensi membingungkan konsumen, seperti kita menulis dalam liputan kami pada bulan Juli. Tetapi ternyata menjadi lebih buruk than we expected, because AT&T itself has been calling one oflayanan dengan nama yang salah dalam komunikasinya dengan pelanggan.

To recap, AT&T eliminated its DirecTV Now brand name andrenamed that service “AT&T TV Now.” AT&T also rolled out acompletely new service and called it “AT&T TV,” the same nametanpa “Sekarang.” Dua layanan ini, dengan saluran berbeda dan pricing schemes, are offered through the same app called “AT&TTELEVISI.”

While that is confusing, you’d think AT&T itself would bedapat melacak nama-nama layanan streaming sendiri. Tapi that isn’t the case, as AT&T is incorrectly telling customersthat the old DirecTV Now service is now called “AT&T TV.”

“DirecTV Sekarang Anda tahu mendapatkan nama baru. Katakan halo kepada AT&T TV,” AT&T says in its app page on both GooglePlayfor Android dan App Store Apple untuk iPhone, iPad, dan Apple TV. “We’ve rebranded DirecTV Now to AT&T TV,”deskripsi aplikasi juga mengatakan.

Screenshot from the AT&T TV app page in Apple’s App Store.AT&T

Release notes from the AT&T TV app page in Apple’s App Store.AT&T

Tapi itu tidak akurat, dan ada perbedaan penting between the service formerly known as DirecTV Now and AT&T TV.AT&T TV Now is available nationwide just like DirecTV Now was,while AT&T TV is only available in 10 cities so far.

Bacaan lebih lanjut

AT&T brings cable TV prices to online streaming with $135rencana bulanan

AT&T TV is more similar to traditional cable or satellite TVthan AT&T TV Now. AT&T TV has two-year contracts, pricesyang naik secara otomatis setelah satu tahun, biaya untuk aktivasi dan lebih awal penghentian layanan, Biaya Olah Raga Daerah, dan “tertentu lainnya biaya dan ongkos tambahan. “Kedua layanan menawarkan satu set linier of TV channels over the Internet, but AT&T TV Now has simplerharga dan tidak ada kontrak.

AT&T’s confusion went beyond mobile app

AT&T’s naming problem goes beyond app store descriptions, asCord Cutters News melaporkan beberapa hari yang lalu:

To make matters even worse, most tech support for AT&T TVNow is labeled AT&T TV on AT&T’s website. Ketika Anda mencoba contact AT&T TV Now you need to use the contact information forAT&T TV. Ini telah menyebabkan banyak pembaca kami bingung about how they contact… AT&T TV Now to ask a question.

AT&T’s website does not help. AT&T TV Now is only foundjika Anda mengklik streaming. Untuk sesaat setelah perubahan nama, clicking on DirecTV Now in some menus on AT&T’s website broughtyou to AT&T TV [instead of] AT&T TV Now.

Even just this week when AT&T announced a deal with Starzthey didn’t list AT&T TV Now but listed AT&T TV. Ketika ditanya about this AT&T said AT&T TV Now was lumped together withAT&T TV.

When contacted by Ars, AT&T noted that “both AT&T TV andAT&T TV Now customers use the same mobile app,” and said itakan memperbaiki kesalahannya. “Kami memperbarui deskripsi ini untuk memastikan this is more clear for customers going forward,” AT&T said.

The mistake of calling AT&T TV Now “AT&T TV” wasdiperkenalkan di aplikasi dengan pembaruan pada 22 Agustus dan tetap ada salah sejak saat itu, menurut riwayat versi aplikasi pada menu Apple App Store. AT&T had used the correct name for AT&T TVSekarang dalam versi aplikasi sebelumnya yang dirilis pada 19 Agustus.

AT&T made the naming changes after big subscriberlosses.AT&T lost 946,000 TV subscribers in Q2 2019 aftermengumumkan serangkaian kenaikan harga. Termasuk DirecTV satellite, U-verse TV, and streaming TV plans, AT&T’s totaljumlah pelanggan video turun dari 25,4 juta pada Q2 2018 menjadi 22,9 juta pada Q2 2019.

BesidesAT&T TV and AT&T TV Now, AT&T alsooffers TV shows through HBO Go, HBO Now, AT&T WatchTV, AT&TU-bait, DirecTV, dan merencanakan layanan HBO Max baru.

Like this post? Please share to your friends:
Leave a Reply

;-) :| :x :twisted: :smile: :shock: :sad: :roll: :razz: :oops: :o :mrgreen: :lol: :idea: :grin: :evil: :cry: :cool: :arrow: :???: :?: :!: